Art. 1 Organization
The competition “The Perfect Song for Your Tripel Karmeliet” is organized by InBev Belgium B.V., with its registered office at 1070 Brussels, Industrielaan 21, hereinafter referred to as “the organizer”.
Art. 2 Competition description and prizes
Description:
Consumers can participate in the contest where 2 participants have a chance to win a Crosley record player worth €395:
- Sign up for our newsletter via the link in bio/email or post
- Share your song, and explain why you chose it
- The 2 participants with the most heartwarming or original entries will win a Crosley
The contest runs from September 3 to September 20, 2025, for all consumers living in Belgium or the Netherlands who are at least 18 years old. Each participant can only win 1 prize.
Prizes to be won:
A Crosley record player worth €395.
This prize is non-transferable, non-exchangeable, and cannot be redeemed for cash. If lost, it will not be replaced. The organizer also reserves the right to terminate this promotion early or modify the terms and conditions of the promotion and to replace the prize with a similar one of the same value.
The prize will be awarded to the winner in the following manner: The winners will be contacted within two weeks after the contest closes (September 20, 2025) by email sent to the provided email address, to obtain their contact details so the prize can be shipped.
Art. 3 Participation
Any natural person who has reached the age of 18 and resides in Belgium is eligible to participate.
Employees of the organizer and any other person who has directly or indirectly contributed to the creation of this competition (including but not limited to merchandisers, store owners, and their staff, etc.) are excluded from participation.
Also excluded are all persons working together in an organized manner or in the context of a legal or de facto association or in any other way, with the aim of increasing their chances of winning.
A single person may only participate once. Any incomplete participation will result in immediate disqualification from the competition. Entries submitted after the competition period are invalid.
The organizer reserves the right to exclude any person from participating in the competition for a certain period in the event of a violation of the participation conditions or in case of fraud, abuse, deception, or bad faith participation in the competition. Manipulation by means of a program or similar, other than the program on the site, as well as modifying/editing the latter, is prohibited and will lead to exclusion, and possibly legal action for copyright infringement.
Each participation is personal and cannot be transferred to third parties.
Art. 4 Selection of winners
To participate, the entrant must do the following:
- Sign up for our newsletter via the link in bio/email or post
- Share your song, and explain why you chose it
- The 2 participants with the most heartwarming or original entries will win a Crosley.
- A jury consisting solely of marketers will select the 2 most heartwarming or original entries. The individuals who submitted these will each win a Crosley worth €395.
If the entrant's details are incorrect or if they do not respond to the email within the specified timeframe, they forfeit their right to the prize.
Winners are solely responsible for the use of the prize. They release the organizer from any liability in this regard.
Art. 5 Rules and acceptance
By participating in the competition, the participant accepts the full competition rules, as well as any decision the organizer may make.
The organizer is not responsible for damaged, lost, or delayed entries.
In case of dispute or in situations not provided for in these rules, the decisions of the organizer are final and not subject to appeal.
Art. 6 Communications
Communication about the contest will take place via email. The winner will be contacted by email at the email address provided in order to obtain their contact details so the prize can be sent.
Art. 7 Liability
The organizer cannot be held liable if, due to force majeure or any other reason beyond the organizer's control, the competition must be modified, suspended, or canceled. The organizer reserves the right to amend the competition rules if necessary for organizational reasons or in the event of force majeure.
The organizer cannot be held responsible for any damage of any kind resulting from participation in the competition or the awarding of the prize.
In the event of irregularities, including but not limited to errors made by the web developer or the organizer itself, the organizer has the sole authority to determine how the issue will be corrected or handled. The organizer's decision is final and cannot be contested.
Printing, typographical, layout, or other errors, as well as technical issues related to the competition, cannot be used as grounds for any claim, obligation, or liability on the part of the organizer.
The organizer cannot be held responsible for incorrect personal details provided that result in the prize being sent to the wrong or an unknown address.
If a prize (1) does not arrive on time due to loss and/or delay by the postal services, and/or (2) the postal services intentionally or unintentionally damage the prize, the organizer cannot be held liable.
The costs associated with participation in the competition cannot be recovered from the organizer.
B. Privacy Policy and data protection
Data controller: In accordance with Regulation (EU) 2016/679, the General Data Protection Regulation (GDPR), which has been applicable since May 25, 2018, we inform data subjects that the data controller for this processing is InBev Belgium BV, with its registered office at 1070 Brussels, Industrielaan 21.
Purpose of processing: The primary purpose of data processing is the management of your participation in the event, competition, and the delivery of prizes to winners.
Categories of personal data: The categories of personal data that will be processed include: First name, last name, date of birth, email address or, if unavailable, phone number, the submitted video.
Legal basis for processing: The legal basis for processing is InBev Belgium's legitimate interest in organizing and completing the competition/event.
Processing of your personal data is necessary for managing the event or competition. If you refuse to provide the required personal data, you cannot participate. Any other processing of personal data will require the explicit consent of the participant.
Recipients of the data: The personal data processed in this context will not be shared with other recipients.
Rights of data subjects: Data subjects may exercise the following rights at any time:
- Right of Access: The data subject has the right to obtain confirmation regarding the personal data processed by the data controller.
- Right to Rectification: The data subject has the right to request correction of incorrect or incomplete data.
- Right to Erasure: The data subject may request that the data be deleted without undue delay if consent is withdrawn or if the legal basis for processing no longer exists.
- Right to Restriction of Processing: The data subject has the right to request the restriction of processing of their personal data if the conditions outlined in Article 18 of the GDPR apply.
- Right to Data Portability: The data subject has the right to receive their personal data in a structured and accessible format.
- Right to Object: The data subject has the right to object to the processing of their personal data. The data controller will cease processing unless compelling legitimate grounds for processing outweigh the data subject’s interests, rights, and freedoms or relate to the establishment, exercise, or defense of legal claims.
- Right to Withdraw Consent: The data subject has the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Data subjects can exercise their rights by submitting a request through the following link: https://contactus.ab-inbev.com/nl or by contacting the Data Protection Officer: dataprotectionofficer_eu@ab-inbev.com
Retention period: The personal data processed will be stored until the competition has concluded and the prize has been awarded to the winner. After this, the related personal data will be deleted.
Technical and organizational measures: The data controller will implement the necessary technical and organizational measures to secure data processing.
Right to lodge a complaint: The data subject has the right to file a complaint with the competent supervisory authority.
Our full privacy policy is available at: https://ab-inbev.be/privacy-policy
We, AB InBev, are, along with Instagram/Facebook, jointly responsible as data controllers for the processing activities related to your data within this account. The platform provider primarily determines the purposes and means of processing activities, over which we have only limited influence.
To the extent that the organizer can influence or configure the processing of your data, the organizer will take measures within its capabilities to ensure that the platform provider processes your data in compliance with applicable data protection regulations.
Our Data Processing Activities
The data you provide directly on the organizer’s social media pages, such as comments, videos, photos, likes, tweets, etc., are published by the social media platform.
The organizer processes this data under Article 6 (1) (f) of the GDPR, which refers to processing done in the interest of public relations and communication.
As part of this processing, the organizer may:
- Communicate with you via the social media platform.
- Share your content on its social media platforms as well as its website.
- Allow you to participate in competitions.
Further categories of personal data will be processed based on your explicit consent under Article 6 (1) (a) GDPR, for the purposes of the competition or campaign developed by the organizer on this social media channel.
At no time will your data be used or processed by the organizer for undisclosed purposes.
To the extent that the platform provider allows influence over or configuration of data processing, the organizer will set up its social media pages to comply as closely as possible with applicable data protection rules.
Information on Instagram/Facebook Data Processing
For more information on data processing by Instagram/Facebook, including details on your rights as a user, visit: